Marketing campaigns need to resonate with the sales force…

Marketers should spend time ensuring that their campaigns resonate with the sales force. As campaigns come and go, marketers should look at the sales force as a key target audience. If the sales force does not understand a campaign, or worse yet do not believe in the campaign, sales will be negatively impacted. To help ensure that there is not only an understanding of new marketing campaigns but buy-in from the sales force as well, marketers should spend time up front to include them and to test the final campaign on them. The sales force is a primary communicator of the marketing campaign and enthusiasm is the goal. The more sales embraces the marketing campaign the more successful the campaign will ultimately be.