May
14
Video streaming growth continues…
ByAccording to Nielsen Online Hulu, is growing at a staggering 490 percent versus the same month last year. This growth places the video streaming site second only to YouTube who is also continuing to grow. So what’s this growth mean, the game is changing. Content streamed through a website is just as good as content delivered over the cable network, or is soon will be. With hulu and YouTube pumping video content out at a record pace and people consuming it like never before, we are experiencing a shift in the media world. Hulu has figured out a winning formula. They are offering content for free to consumers and they are sell advertising space and including commercials during the video playbacks. The concept works because the commercials are short and unobtrusive to the viewer, usually about 10 seconds long. In fact when watching the streams it would be more of work to forward past the commercial than to just let it run. A nice touch is also a timer that shows the viewer how much longer the commercial will play, which alerts viewers to be ready for the movie or tv show to resume. This is a win-win scenario because the commercial is quick enough that most viewers will just watch it and because of the nature of the internet advertisers need only pay for actual views of their commercials. Tracking of this level is not possible with traditional television and cable.
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