May
16
Key to brand positioning lies in how it stands out against competitors…
ByThe first step of branding is to develop a brand positioning statement and to clearly define the brand’s values. To complete this exercise, examine how the brand will be positioned against its competitors. This can be done by building a detailed list of points of parity and difference to competitors and potential competitors in the market. This competitive comparison will be the foundation for establishing or growing the brand of a product or service.
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