No one reading your marketing material?

If you are having trouble getting consumers to read your marketing material you might try offering them an incentive. Think about all the communication noise you are competing with and it is easy to understand why your messages may be getting glossed over or ignored. However, it is a marketer’s primary job to get their messages out there to improve mindshare and build their brands. To combat the noise in the market place marketers need to find something extra to get the attention of their target audience(s). What better way to do that than to give them something of value? A few techniques that I have seen work are to place instructions on print pieces that drive people to a specific web page where they can enter into a drawing for a prize and if they are already on the web make them search the site for a strategically placed drawing entry form. A well designed incentive offering will help marketers break through market place noise and while building a list of leads. Remember to make the campaign fun and to check into state sweepstakes laws regarding legal restrictions.