Archive for May, 2009
About
Posted by: | CommentsKenneth Zenger is a business writer for Examiner.com, a consultant, and a blogger. He has experience in new media and internet development and has managed marketing and communication projects around the world. Ken writes about business, and helps companies improve their marketing efforts, manage media relations, and improve their mindshare and global reputation.
He holds a B.A. in Film & Media from Columbia College Chicago, an M.B.A. from the Brennan School of Business, and he attended L’Ecole de Management de Strasbourg at the Université Robert Schuman in Strasbourg, France. He is a member of the Chicago Interactive Marketing Association, and is currently pursuing volunteer opportunities at Ronald McDonald House Charities of Chicagoland and Northwest Indiana.
Ken speaks, writes business articles, publishes newsletters, conducts online market research studies, develops marketing plans, writes and distributes press releases, develops media relations strategies, and manages the blog ChiefMarketist.com.
Marketing campaigns need to resonate with the sales force…
Posted by: | CommentsMarketers should spend time ensuring that their campaigns resonate with the sales force. As campaigns come and go, marketers should look at the sales force as a key target audience. If the sales force does not understand a campaign, or worse yet do not believe in the campaign, sales will be negatively impacted. To help ensure that there is not only an understanding of new marketing campaigns but buy-in from the sales force as well, marketers should spend time up front to include them and to test the final campaign on them. The sales force is a primary communicator of the marketing campaign and enthusiasm is the goal. The more sales embraces the marketing campaign the more successful the campaign will ultimately be.
