Twitter builds brand with word-of-tweets

According to Nielson Online people are spending more time on social networking and blog sites than ever before. Nielson also discovered that Twitter is currently the fastest-growing Web brand. Twitter is becoming such a prevalent brand that it is creating new words such as Tweeting, Tweets, Twittering and such. The terms are being used as a form of communication such as Call, Talk, eMail. The brand is also being boosted by international politics. Barrack Obama’s campaign used twitter during his campaign for the White House. Protestors in Iran are sending messages out of the country by sending Tweet updates.

Twitter has become a phenomenon and the company has become a powerful brand in a very short time. The brand is being expanded without traditional marketing avenues but it has tapped into something much more powerful, word-of-mouth. Twitter’s whole site is basically an online word-of-mouth system so its growth by word-of-mouth, or word-of-tweets, is not surprising. Twitter still has the challenge of finding an appropriate business model to generate revenue without disrupting the free flowing communication stream that people have grasped onto. However, for now I can think of no other brand that is making as much of an impact with consumers that Twitter. By the way, if you want to follow me on Twitter click http://twitter.com/kennethzenger.

For more information visit Brandweek and read “Twitter Named Fasted Growing Brand” http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i4bd3d37ca0da05dc611f69b19793533e?imw=Y