Out-of-home video networks will become more viable channel for ad placement

Private out-of-home television networks provide unlimited opportunities to directly target consumers. Companies such as gas stations, grocery stores, and quick-service restaurants are developing in-store video networks to market their brands at the point of purchase. This is providing an opportunity for content producers and advertisers to expand their reach outside of the home.

Out-of –home video networks typically stream a mix of news, sports updates and localized time and weather features along with advertising spots. Systems such as this distract customers from the annoyance of waiting in line while providing relevant information to enhance the customers experience in the establishment. According to Mediaweek, Anne Blumenstein, the VP of Field Marketing and Media for Carl’s Jr. stated “We think that our customers will come to love it almost as much as our burgers.”

Out of home video networks provide an opportunity for media planners to target specific target groups in appropriate locations. It also allows a less expensive means for local advertisers to take advantage of television advertising on a smaller and much more targeted scale. In the future, out-of-home video networks will continue to expand and become a more viable channel for targeted ad placement.

For more information read Katy Bachman’s article Carl’s Jr. Rolls Out In-Store Video Net at Mediaweek.com -http://www.mediaweek.com/mw/content_display/news/out-there/digital/e3i638d13c527612515ff7d51c4601cd2d9